Management of JSC "Kaija" has implemented marketing strategy, which was

intended  on development of fish culinary production. Those products is

mainly  oriented  on  Baltic  market.  In  order  to strengthen market,

marketing  activity  were  made  in  Latvia  and  Lithunania. Depend on

situation  in  Russia,  JSC  "Kaija"  hardly  develop  domestic  market

segment.  As  result,  in  first  seven months of 1998, sales in Baltic

region was 2 994 451 Ls, or 53% more than in corresponding period of

1997. Profit of first seven months of 1998 prior to taxation is 291 036

Ls, but net profit is 6 397 Ls.

Marketing  department  of  JSC  "Kaija" in 1998 made activity to expand

market  share  in  Russia,  especially in S-Petersburg, but taking into

account  present  situation,  decision  has  been  made  to  stop those

activities  for  limited  period, because of problems on settlement and

export safety.